You generally get two types of entrepreneurs. Those that say;
1. Marketing is a waste of time and money - focus on sales OR
2. Marketing does add value for scale-ups but where to start?
In this episode, Whale CEO, Gary speaks to Jennifer Zick, the founder of Authentic Brand on 6 ways to overcome random acts of marketing for entrepreneurs.
A passionate and driven leader, Jennifer has 20 years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies. With the process she utilizes for clients, Jennifer shares her MUST-HAVE checklist for marketing for scale-ups.
Jennifer advocates using a proven process, a habit-forming system that builds high-performing revenue teams and utilizing an agile structure for shaping annual plans and quarterly activities.
Wondering just 'how' to do marketing in your scaling business?
Take a listen!
For more great resources on all things scaling up and team training go to usewhale.io/blog/
You generally get two types of entrepreneurs. Those that say;
1. Marketing is a waste of time and money - focus on sales OR
2. Marketing does add value for scale-ups but where to start?
In this episode, Whale CEO, Gary speaks to Jennifer Zick, the founder of Authentic Brand on 6 ways to overcome random acts of marketing for entrepreneurs.
A passionate and driven leader, Jennifer has 20 years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies. With the process she utilizes for clients, Jennifer shares her MUST-HAVE checklist for marketing for scale-ups.
Jennifer advocates using a proven process, a habit-forming system that builds high-performing revenue teams and utilizing an agile structure for shaping annual plans and quarterly activities.
Wondering just 'how' to do marketing in your scaling business?
Take a listen!
For more great resources on all things scaling up and team training go to usewhale.io/blog/