The Unlocking Growth Show

3 Ways to harness the power of the media for founders

Gary Vanbutsele Season 1 Episode 7

The media doesn't care about you unless you're Elon Musk or Jeff Bezos or Martha Stewart! Says Stephanie Burns, the founder of The Wyld Agency, an amplification and visibility agency focused on building the legacy and personal brands of company founders.

But that doesn't mean you should ignore them.

Being a “best-kept secret” is the worst thing you can be in business, says Stephanie!

We recently chatted to her on how to harness the power of the media!

In this interview, Stephanie tells us why being a teach matters and how to use the media in your visibility strategy.

And if anyone knows her stuff, Stephanie does!
After being a contestant on the Wheel of Fortune, Burns used her winnings to launch her previous company, Chic CEO, an online resource for over 100k female entrepreneurs. With an MBA in Marketing, she's also a contributor to Forbes Women, Entrepreneur, and TODAY, as well as featured in notable press outlets like Inc., Fast Company, Wall Street Journal, Fox Business, Amex Open, Cosmo, New York Times, among others.

Take a listen and drop us your thoughts.
We'd love to hear!
Gary and the team

For more great resources on all things scaling up and team training go to usewhale.io/blog/

People on this episode