The Unlocking Growth Show
Welcome to The Unlocking Growth Show, where we unlock the secrets to scaling your business and reaching new heights of success. We bring you the world's BEST strategies, tactics, and playbooks from some of the top entrepreneurs in the game. Whether you're just starting out or looking to take your business to the next level, this is the podcast for you. Tune in and unlock the next level of growth in your business today!
The Unlocking Growth Show
Metrics matter: why limited data hurts your business
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
Keith's no 1 piece of advice for all business owners?
You can only improve what you can measure!
His helpful tips?
- Your customers are people, not browsers. You need to be able to understand how different customer personas respond to your marketing, and who your best customers actually are.
- A dashboard of what needs to get measured is how you align everyone’s efforts towards growth.
- Data allows you to be more creative in your business, not less.
Take a listen and for more resources, go to usewhale.io
For more great resources on all things scaling up and team training go to usewhale.io/blog/
